Tweeting into the Void: Social Media Blunders of 2024

Mastering Twitter in 2024: Revisiting the Basics

It's laughable that in 2024, we still need to revisit these fundamental principles of social media marketing. The rules haven't changed in over a decade, yet many still falter. Here, we dissect a recent Twitter post from Storage Asset Management (SAM) and provide a blueprint for crafting engaging shareable social media content.

Five Basic Principles Still Being Ignored in 2024

1. Graphic Design Woes:
   • Contrast and Readability: Red text on a grey background is a surefire way to ensure your message goes unread. A practical design with high contrast is essential for readability and engagement.
   • Visual Appeal: Bland visuals won't capture attention. Incorporate engaging images or infographics to make your post stand out in a crowded feed.
2. Hashtags and Keywords:
   • Neglecting hashtags is like ignoring a free tool for expanding your reach. Relevant hashtags such as #HurricaneRelief and #CommunitySupport can significantly enhance discoverability and engagement.
3. Engagement Encouragement:
   • Simply posting information isn't enough. Encourage interaction by asking your audience to share, retweet, or comment. This fosters community involvement and amplifies your message.
4. Branding Consistency:
   • Inconsistent branding fails to leave a lasting impression. Ensure your logo and brand colors are prominently and consistently used to reinforce brand identity.
5. Proofreading and Clarity:
   • Clear and concise messaging is critical. Ensure all necessary information is included and easy to understand. Avoid industry jargon that might confuse your audience.

Five Ideas for Creating Catchy Social Media Posts

1. Use Engaging Visuals: Incorporate high-quality images or graphics that are relevant to your message.
2. Incorporate Popular Hashtags: Use trending and relevant hashtags to increase the visibility of your post.
3. Encourage User Interaction: Ask questions or create challenges that prompt your audience to respond.
4. Offer Incentives: Provide value through offers, discounts, or exclusive content.
5. Tell a Story: Use storytelling techniques to connect with your audience emotionally.

Five Examples of Effective Twitter Posts

1. Engaging Visuals:
   • Post: "Our community is stronger together! Check out how we're supporting those affected by Hurricane Beryl with free storage. #HurricaneRelief #CommunitySupport"
   • Image Concept: A vibrant image showing a SAM storage facility with a banner stating "1st Month Free for Hurricane Victims." Include smiling staff and community members helping each other, with clear, bold text highlighting the offer.
2. Incorporate Popular Hashtags:
   • Post: "Need a safe place for your belongings after Hurricane Beryl? We're offering one month of free storage! #HurricaneRelief #FreeStorage #StaySafe"
   • Image Concept: A striking photo of a well-organized storage unit filled with neatly packed boxes and personal items. Include a prominent hashtag overlay and a small infographic detailing access to the free storage.
3. Encourage User Interaction:
   • Post: "How did Hurricane Beryl impact you? Share your story with us and see how we can help. #HurricaneStories #CommunitySupport"
   • Image Concept: A collage of diverse faces of community members affected by the hurricane, with text bubbles sharing snippets of their stories. You can use a call-to-action overlay that prompts others to share their experiences.
4. Tell a Story:
   • Post: "Meet Sarah, who lost everything in Hurricane Beryl. Thanks to our free storage offer, she’s getting back on her feet. #CommunitySupport #HurricaneRelief"
   • Image Concept: A touching photo of Sarah standing outside a SAM storage unit, smiling as she holds a few cherished belongings. The background shows her neatly packed unit, and the overlay text shares a brief excerpt of her story.
5. Combination Post:
   • Post: "We're offering one month of free storage to help those affected by Hurricane Beryl. Share this post to spread the word! #HurricaneRelief #CommunitySupport #ShareTheLove"
   • Image Concept: A dynamic image of a group of people standing in front of a SAM facility, holding signs that say "Share the Love" and "Free Storage for Hurricane Victims." Include a prominent share icon and hashtag overlay to encourage reposting.

By adhering to these timeless principles and employing creative strategies, your social media presence can be both impactful and far-reaching. It’s time to step up and ensure that even in 2024, your messages don't just get seen—they get shared.

🔒📚 Hi! I'm Eric Manning, a self-storage operations nerd, and lifelong learner. 🗝️ My articles blend industry know-how with a dash of humor and wisdom. Whether you're a storage newbie or a pro, join me as we explore the world of storage, one witty insight at a time! 📦😊🔑