🚨 Recruiter's "Advice" Leaves Self-Storage Pros Scratching Their Heads 🤨

Over coffee this morning, I found an article on the Inside Self Storage website titled "Going After Your Next Self-Storage Management Position: A 4-Step Plan to Reach the Brass Ring" by Lisa Pyle. Link Here. This blog post is overly simplistic, lacking in originality, without substance beyond clickbait, and has no business being published by a claimed industry authority.

The advice provided, such as defining your ideal role, crafting an effective resume, searching for job openings, and preparing for interviews, would be common knowledge for most people. For a trade publication, one would expect much more advanced, insightful, and valuable content explicitly tailored to the needs of storage managers and employees looking to advance their careers.

The author's suggestion to "avoid dishonesty?" What are we doing here? If a candidate needs to be reminded of such a basic principle, they are likely unsuitable for a management role or even their current role!

The article reads like generic job-hunting tips relevant for entry-level job seekers in any industry rather than providing specialized insights for serious self-storage professionals. Publishing such basic information poorly reflects Inside Self Storage's editorial standards and ability to deliver unique value to its audience.

From a content marketing perspective, this piece fails to position the author and her company as thought leaders in the self-storage industry. Instead, it makes her insights seem shallow and out-of-touch with the needs of senior-level professionals.

The lack of substance makes one suspect that the author may not have written the article herself but produced it by a junior copywriter with a surface-level understanding of the industry. If this is the case, it's a huge mistake, as thought leadership content should always be in the authentic voice of the expert and reflect their unique insights.

If Lisa Pyle wrote the article, it raises concerns about her expertise and ability to serve as a senior executive recruiter specializing in self-storage. The piece does not reflect the depth of knowledge expected from an experienced industry insider.

One must also question the judgment of Inside Self Storage's editorial leadership for publishing such a piece. It seems likely that this article was commissioned or approved by an editor lacking subject matter expertise, simply trying to meet content quotas to improve search engine rankings. However, low-quality content like this can reduce reader engagement and damage brand credibility.

This article represents the wrong approach to content marketing – a "clickbait" headline supported by generic content that fails to deliver meaningful value to the target audience. It prioritizes misguided SEO tactics over providing genuine insights.

The takeaway for Lisa Pyle and her company should be to stop publishing content altogether or dramatically raise the quality bar. Suppose they wish to continue leveraging content to build their brand in the self-storage industry.

In that case, they should focus on creating authoritative pieces that reflect Lisa's true expertise and voice, leaving high-volume, low-value SEO content to the amateurs.

For Inside Self Storage there is no room for low-quality content that wastes a reader's time. Do better.

-PC-