From Selling Storage to Challenging Hate: The Transition of Advertising Guru, Archie Gottesman

Archie Gottesman, well-known for her compelling advertisements for Manhattan Mini Storage, has transitioned her efforts toward confronting rising antisemitism. Gottesman, the advertising guru behind JewBelong's controversial billboard ads, leverages her experience and skills to challenge hatred against Jews in an innovative yet highly effective way.

The advertising maven, famous for her catchy taglines with Manhattan Mini Storage, is now the brains behind the provocative messages on the JewBelong ads displayed on highways across the country. Despite backlash and vandalism, Gottesman stands her ground, believing firmly in the underlying message and its importance in today's world.

JewBelong, a vibrant platform that Gottesman co-founded in 2017, seeks to reshape the Jewish community's narrative and ally with those combating antisemitism. Although several of their billboards were victims of anti-Israel vandalism, Gottesman remains undeterred, spurred by the belief that eradicating antisemitism outweighs any opposition.

Gottesman contextualizes the urgency to address antisemitism, citing the October 7 terror attacks as a significant turning point. Asserting in an interview with The Post that outdoor advertising can effectively counter deep-rooted antisemitism, Gottesman is committed to utilizing her experience from Manhattan Mini Storage to bolster JewBelong's messaging.

Strongly challenging the growing anti-Israel media bias, Gottesman emphasizes that JewBelong's role is to reveal the truth behind the Hamas narrative. She hopes that these billboard messages can alleviate the fears experienced by many Jews, underscoring that her transition from selling storage to fighting hate was a necessary one.

Read the whole story on The New York Post

🔒📚 Hi! I'm Eric Manning, a self-storage operations nerd, and lifelong learner. 🗝️ My articles blend industry know-how with a dash of humor and wisdom. Whether you're a storage newbie or a pro, join me as we explore the world of storage, one witty insight at a time! 📦😊🔑