Welcome to this week’s roundup of tech updates, self-storage innovations, and real estate shifts. From Google’s battle with fake reviews to cutting-edge storage tech and booming property sales, here’s everything you need to know to stay ahead of the game. Tech News: Tackling Fake Reviews and Smart Storage Upgrades 1. Google Maps Cracks Down on…
The Necessity of Radical Candor in Organizational Success IntroductionIn today’s business world, clear and honest communication isn’t just nice to have—it’s essential. Recently, an employee at our company mishandled our facility’s operating system settings, causing major disruptions. This incident underscores the urgent need for Radical Candor, a concept from Kim Scott’s Radical Candor, which emphasizes…
A refreshing start, an opportunity for growth – that’s what the new month brings for individuals and industry professionals. For those in the self-storage business, the prospect of the year ahead is just as exciting, filled with possibilities for expansion and development. That said, setting attainable goals and realizing them are crucial tasks at hand….
I recently stumbled upon an article on the Inside Self Storage website that left me scratching my head. The piece, titled Locking Down Your Data: Improving Self-Storage Cybersecurity—I appreciate that the author, Daniel Haurey Jr., president of an IT consulting firm, is shining a light on the growing threat of cyberattacks. We need to have…
In a comprehensive analysis published on Seeking Alpha titled “Public Storage: A REIT for Investors Looking to Collect Dividends for the Long Term,” the author articulates why Public Storage (NYSE: PSA) should be a quintessential part of investors’ portfolios. Despite the 2023 volatility in the REIT sector due to escalating interest rates, Public Storage remained…
The self-storage industry, a dynamic and rapidly evolving sector, has seen a lot of activity in recent weeks. This blog post, penned by Eric Manning, digs deep into the details of recent property transactions and provides an insightful interpretation of what these movements mean for the industry. First on our list of property transactions is…
Understanding Your Self-Storage Customer Acquisition Cost Maximizing profitability in the competitive self-storage landscape hinges on efficient marketing and sales strategies. A key metric that helps gauge this effectiveness is Customer Acquisition Cost (CAC). Understanding CAC and how to calculate it empowers self-storage operators to optimize their marketing spend, attract customers strategically, and, ultimately, drive sustainable…
The performance of the FTSE Nareit U.S. Real Estate Index Series is always a topic of interest and discussion among real estate enthusiasts and industry players. To demystify the statistics and forecasts, Nareit, the worldwide representative voice for REITs, real estate companies, and professionals worldwide, presents an enriching webinar shedding light on the 2023 Q4…
Mastering Twitter in 2024: Revisiting the Basics It’s laughable that in 2024, we still need to revisit these fundamental principles of social media marketing. The rules haven’t changed in over a decade, yet many still falter. Here, we dissect a recent Twitter post from Storage Asset Management (SAM) and provide a blueprint for crafting engaging…
In just a short six-month period, cutting-edge RV storage facility CP Rentals has been transformed from an architectural blueprint to a fully functioning service powerhouse in the heart of Abilene, Texas. The original blog post discussing these developments was penned here by an unnamed author for Toy Storage Nation. CP Rentals’ owner, Bill Guilliam, is…