Maximizing Your SpareFoot Listings – Lessons from Global Storage and Extra Space Storage Merely listing your facility on customer acquisition sites like Sparefoot doesn’t guarantee conversions. To truly succeed, consistent follow-up and valuable customer interactions are crucial. By delving into the reservation and follow-up processes of two storage facilities, Global Storage in East Hampton and…
In a move that’s rattled the cages of the self-storage world, Modern Storage Media has officially teamed up with legal maestro Scott Zucker. This unprecedented alliance is set to deliver the “Legal Monthly Minute,” a column that promises to dissect the legal entanglements of self-storage with the precision of a laser-guided missile. Industry insiders are…
In a recent article, Seeking Alpha contributor Jodi Jacobson brings Public Storage (NYSE:NYSE: PSA), a leader in the self-storage sector, into focus. The author paints an informative picture for potential investors by navigating us through the company’s resilience to macroeconomic events, sustained demand, and expected returns based on the current share price. Public Storage, one…
On December 15, Canadian self-storage conglomerate Vaultra Storage will commence its charitable “Sleigh the Clutter” campaign in Hamilton, Ontario. This initiative invites community members to donate household essentials and furniture that will be collected and made available at their Sherman Ave. location. In a remarkable collaboration, the donated items from the campaign will support Habitat…
Self-Storage Awards: Less Exciting Than Watching Paint Dry, but Less Messy Too! Intrigued? I bet you wouldn’t ever think self-storage could be such a competitive business. The recent IMN Single Family Rentals Industry Awards 2023 took place, and the reel of trophies was quite astonishing. For fans of self-storage or people with a peculiar interest…
Over coffee this morning, I found an article on the Inside Self Storage website titled “Going After Your Next Self-Storage Management Position: A 4-Step Plan to Reach the Brass Ring” by Lisa Pyle. Link Here. This blog post is overly simplistic, lacking in originality, without substance beyond clickbait, and has no business being published by…
Understanding Your Self-Storage Customer Acquisition Cost Maximizing profitability in the competitive self-storage landscape hinges on efficient marketing and sales strategies. A key metric that helps gauge this effectiveness is Customer Acquisition Cost (CAC). Understanding CAC and how to calculate it empowers self-storage operators to optimize their marketing spend, attract customers strategically, and, ultimately, drive sustainable…
In today’s dynamic economic environment, the self-storage sector is proving its inherent resilience despite experiencing the whips and lashes of the broader economy. The sector has seen a steady decline in rental and occupancy rates over the last quarters, primarily driven by elevated interest rates, a slow pace in home sales, and shifting population dynamics….
In a recent update from the self-storage industry, SmartStop Self Storage REIT, Inc. announced that their CEO and Chairman, H. Michael Schwartz, will moderate the Capital Markets Panel at the NYSSA Investment Forum in New York City. This prestigious role at the forum underlines the significant influence SmartStop continues to wield in the self-storage sector….
The self-storage industry is buzzing with the latest revelation from Sterling Sky’s webinar on December 7th. Google Business Profile (GBP) has introduced a new local ranking factor that hinges on your facility’s listed operating hours. This development is a wake-up call and a strategic pivot point for self-storage operators. What We Know The discovery by…