The world of self-storage is a needs-based market, and with many prospective customers inclined to shop around, the competition can be fierce. In today’s abundant market with many facilities available, each offering a variety of unit sizes, rental pricing, and amenities, ensuring that prospects rent from your storage facility over a competitor’s can be challenging….
In an unintentionally hilarious turn this week, StorageMart, which might as well be called “The Wardrobe Narnia Forgot,” popped up a massive new facility out of nowhere in Indianapolis. Let’s admit it, folks; we all secretly love having a separate house for our ever-growing collection of kept-for-later possessions. The new building, located at a shared…
Boldly penned down by the kings of precaution, Inside Self Storage, the groundbreaking literary exploit of the year – ‘Keep Your Facility in Peak Working Condition With Our 2024 Self-Storage Maintenance Package’ is here to shock, delight, and possibly spruce up an old storage unit. Our fearless author catapults you into a dystopian world where…
In news that has rocked the self-storage industry to its very foundations, a report by Inside Self Storage confirms that Storage Authority LLC has appointed Drew Case as director of operations, sales and marketing. Storage Authority, currently ruling the roost in the self-storage industry across multiple states, has performed this wildly unpredictable move presumably to…
It’s a chilly Tuesday; where do you find yourself? Ah, of course, wedged between two stacks of historical romance novels as you unwittingly play a real-life game of Tetris in your self-storage unit. Well, good news for you brave souls in the Sunshine State! The good folks at Go Store It (@GoStoreIt) have just deployed…
If sarcasm were a currency, Forbes and Janus International Group, Inc. would be rolling in the dough. In what could only be described as a honk-fest, Forbes recently named Janus International Group, Inc. to the perilously long list of “America’s Most Successful Small-Cap Companies 2024.” Following this announcement, Janus has been spotted strutting around, flashing…
Firm’s First Acquisition Outside U.S. with Purchase of Self-Storage Asset in Edmonton Suburb Robert Moser-led private equity real estate firm Prime Group puts its strategic visions to practice as it marks its first acquisition outside the United States with a self-storage asset in Canada. IPE Real Assets first reported the news. The asset is a…
Janus International, Conquering Heights in the Self-Storage Industry: Among Forbes’ Top Small-Cap Companies 2024 Janus International Group, a name synonymous with innovative building solutions and advanced access-control technology in the self-storage industry, has now been recognized by the prestigious “Forbes” magazine. An article published on the Inside Self Storage website, penned by our senior news…
The Misconception of Vanity Metrics in Self-Storage In the ever-evolving digital marketing landscape, one term frequently emerges, often misleadingly so: vanity metrics. These seemingly impressive figures, encompassing everything from likes and shares to page views and downloads, are often touted as indicators of success. However, in industries like self-storage, their effectiveness is highly questionable. As…
Navigating the Social Media Maze: A No-Nonsense Critique of a Storage Association’s Post Let’s cut through the noise and dive into the heart of social media engagement—or, in some cases, the lack thereof. We’re analyzing a tweet from the Georgia Self Storage Association (GASSA) highlighting that Georgia’s storage spaces are slightly roomier than the national…
